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Vegan Climb as Climate Warriors

Updated: Nov 30, 2022

Eating a climate friendly diet is one of the most powerful things a person can do to cut their personal carbon footprint

How powerful is that statement!

It's from Jonathan Safran Foers brilliant book “We are the Weather: Saving the Planet Begins at Breakfast" and we've become obsessed with the recognition it gives to everything we’ve been working towards as a business since V on Wheels opened its oven doors 6 years ago.

By continuing to focus on a core range of plant based high quality Vegan Frozen Meals, we create a range that offers you the chance to fit this kind of action into your daily lives. We also hope that it brings enough warmth, flavour and home cooking to encourage you around the dinner table with family and friends too. After all, what is healthy eating without people to enjoy it with!

So, what else can we do for a secure future? Recently we’ve all had cause to talk about our personal finances within this everchanging work v cost of living dynamic. Everything feels so unpredictable still. So, our CEO Mila Arena looked into Kiwisaver plans to find someone who aligned with her values. She found and moved to Pathfinder KiwiSaver Plan where she met Lily. Lily had an idea to work together as she too shared a love of Johnathans work and in particular his really clear statements around impact….

“If we all went vegan, the world's food-related emissions would drop by 70% by 2050 according to a recent report on food and climate in the journal Proceedings of National Academy of Sciences (PNAS). The study's authors from Oxford University put the economic value of these emissions savings at around £440 billion.”

Wow! Imagine that – can we inspire any of the people we know to try just shifting to one Vegan meal a day perhaps? And to share this information to other plant curious friends and family? Or maybe you’d like to come together as a workplace and support this with your lunches. That would be amazing. We’ve put together a 7 Day Climate Warrior Value Pack of our delicious frozen meals to help with meal prep AND that Cost of Living with FREE Delivery to your door!

Ands there’s more… lots lots more


As the writer and environmentalist George Monbiot puts it “Most of what you can do at an individual level is weak by comparison to what governments need to do … but changing diet is not. That has a major impact.”

How big you ask? If everyone shifted to plant based foods just two days a week for a year, it would be the equivalent of planting 13.88 billion trees.* V on Wheels have partnered with the Award-Winning ethical KiwiSaver plan Pathfinder to support your whole family in becoming Climate Warriors for a month!

Pathfinder invests with people, planet and animals in mind. They don’t invest in factory farming, livestock export, animal testing or animals for entertainment. They were the first to offset carbon in their KiwiSaver funds – they did this by purchasing safer and more energy efficient cookstoves in Mexico. The stoves reduce wood consumption by 70%, and give girls (who tend these stoves) the equivalent of two days back a week by not having to gather wood. How to enter: Head over to the Pathfinder Instagram simply tag someone you nominate to go on this ‘vegan for a month’ journey with you and comment with why you want to go vegan once a day to help out the world. Winners will be picked by Lily – creative director at Pathfinder KiwiSaver Plan. She’s looking for people who are passionate about making a meaningful effort to address climate change but who need a bit of support or encouragement. If you win, the person you tagged also wins. Winners get: 2 vegan meals a week, per family, for a month (delivered). *Based on data from German food-tech start-up Greenforce T’s and C’s Starts 1st September 2022, ends midnight 30th September 2022.

Winners will be drawn on October 3rd and notified via Instagram no later than 7th October 2022. We will let the winner notify the friend they tagged. Eligibility Criteria: Size of families (limited to 4 people per family). Prize = 2 vegan meals a week, for a month, per family. Four families will be fed. There will be two winners (each winner gets the prize AND the friend they tagged). Delivery restrictions: Meals are delivered to any urban address in New Zealand (just not rural). This can be your home or your workplace - ideally somewhere where there will be someone home to pop them straight into the freezer. Commercial addresses will receive deliveries earlier than residential addresses, too. Check if your address is urban or rural here

This competition is not sponsored, endorsed, administered by, or associated with Instagram. Pathfinder KiwiSaver Plan is paying for the meals the winners receive. Pathfinder Asset Management Limited is the issuer of the Pathfinder KiwiSaver Plan. A Product Disclosure Statement for the offer is available at

“It can’t hurt. That’s the other way of looking at it. Making these changes in our lives can’t hurt. It can only help”

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