Updated: Mar 6, 2020
By: Rachel Hart / NOURISH MAGAZINE
"I arrived at V on Wheels owner Mila Arena’s home where I was immediately offered a wholesome slice of toast topped with beetroot hummus, tomato and avocado. Argentinian- born Mila sipped on her traditional South American yerba mate while we chatted away
about her business and her life."
V on Wheels is New Zealand’s first vegan meal delivery service. Its mission is to make it easy
for Kiwis to eat healthy, tasty, plant-based fare more often. With beetroot rice and golden
turmeric cream, piled high vegetables and a generous dose of herbs, lined up the frozen
meals look like a packaged rainbow. “That’s just me. That’s Mila. I love colour and I believe
that we eat with our eyes.”
Mila is from Mendoza, a city of one million people in Argentina’s mountainous centre. Like
most South Americans, she grew up with a culture intrinsically tied to food. “Food, friends,
family – they’re all the same thing,” explains Mila. “You never cook just for yourself, you are
always inviting people over to eat.”
Back in 2012, Mila applied for a one-year working holiday visa and swiftly found herself
living a stone’s throw from Omanu Beach. Eight years later, she’s on the home stretch
towards becoming a Kiwi citizen. And just as Mila didn’t plan to move indefinitely to New
Zealand, she didn’t set out to start a business.
Four years ago, Mila went through a challenging life phase which saw her quit her job and
become newly single in quick succession. While figuring out her next step, she started
cooking and delivering frozen meals for friends and neighbours. Employment soon followed,
but Mila had already fallen in love with cooking the food she liked to eat and sharing it – to
much acclaim – with people around her. Within a year of balancing a day job with her
sideline business, it was clear that V on Wheels had struck a chord with her growing
clientele. She took a leap and decided to commit fully to her meal delivery service.
V on Wheels has evolved over the past four years. Once a neighbourhood initiative, a
courier now delivers the goods across the entire North Island. From a home-based
enterprise cooking everything herself, Mila has now hired a professional chef and works out
of a commercial kitchen. Packaging changed. Nutritional labels were printed. Her food is
stocked in cafés, health shops and Bin Inns throughout the Bay of Plenty, Auckland and the
Waikato. What has stayed the same is the core concept: convenient, frozen nutrient-dense
meals bursting with flavour.
If you are worried about a plant-based lecture being attached to your meal, think again.
Mila is passionately inclusive, hoping only to give people vegetable-packed meals without a
hit to the conscience. “Everyone is welcome, there’s no guilt if you aren’t vegan.” If you are
inspired by her tasty fare to attempt more plant-centric cook at home, that’s a bonus.
In fact, Mila’s own veganism was an off-shoot of V on Wheels. When she began the
business, she was a vegetarian and made both vegan and vegetarian options, but it made
sense to focus on one or the other. “Since vegan was the more inclusive option and
accommodated more customers, I chose that one. And my diet preferences at home
In 2018, with V on Wheels thriving, Mila put herself in the running for a LinkT Innovator of
the Year award. Certain she couldn’t win among such impressive competition, Mila enjoyed
the awards ceremony with her mates. Then she heard ‘V on Wheels’ announced as the
winner. “I was nervous, I had a couple and, remember, I’m not speaking in my first
language,” Mila laughs, recalling her unplanned acceptance speech. It took her a couple
days to process the fact that she had actually won, but she now displays her award proudly
and fittingly in her home kitchen.
More than anything, Mila is motivated by her customers. “Positive feedback is so
encouraging. I love that my food makes people feel good.” Whether they feel healthier, lose
weight, decide to go vegan or simply want to dip their toes into the plant-based revolution,
Mila is just happy that people are enjoying her slant on food.
Mila and her award-winning V on Wheels have big plans for the future. She hopes to keep
reaching more people, start sending her frozen meals across the whole country and see her
products land on supermarket shelves.
Where to Start?
The menu at V on Wheels includes six permanent dishes with a few rotational, seasonal
Mila’s favourite meal? Spinach Pumpkin Lasagne
Best for those new to plant-based food? Veggie & Chickpea Curry, Butter Chickpea & Cauli
Masala, or Creamy Pumpkin Curry with Beet Rice
Best for vegans? Any!
Autumn special? Lentil Bolognese Pasta
Nourish Article: https://issuu.com/nourishmag/docs/aut20-bop-web/22